I've often wondered if Pedigree's small strange round-faced Joe 90 doll from 1968 used an earlier doll as its basis.
I often think they were based on the Dolls of the World, which were popular in the late Fifties and Sixties, like this vintage Rozetta Dutch Boy. Certainly the big buttons are the same!
The use of PVC for Joe's suit made him very mod indeed and Pedigree had done the same for their star girl Sindy a few years earlier in the cool Shopping on the Rain outfit from 1963.
Fairylite added some PVC for their Lady Penelope doll range in 1966 in this black and white Mary Quantesque raincoat.
But why did Pedigree put Joe 90 in a PVC suit?
What do you think readers?