Hello
This is a photo of a space poster my brother had spotted in a local antique store and bought for me.
A promotional poster for a Swedish company HIAB (Hydrauliska Industri AB), a provider of heavy duty machinery.
It features a moonbase illustrated by a Swedish journalist and space artist Eugen Semitjov (1923-1987)
Made for the Finnish market in the early Eighties, the text reads "HIAB Is Number One". The poster measures 70 x 50 cm.
Looking closer at HIAB history, it is today part of the Finnish Cargotec Company through numerous company merges.
And looking closer at the poster itself, the artwork might well be made to order by HIAB, as the logo is seen also on the crane in the illustration (if not just added to a pre-existing picture).
Please feel free to blog.
Arto
Helsinki Base
Lovely "period" style illustration. Very reminiscent of the paintings seen in Speed and Power magazine!
ReplyDeleteThats a fine piece of ephemera. I often remark to Woodsy, that despite the proliferation of all things space related in the sixties, you very rarely see anything in charity, vintage or antique stores realting to it. Where are all the space bboks i saw as a kid? Where are all the advertising gimmicks and giveaways? its odd. Perhaps the moon race era collecting scene is more popular than i imagine! Bill
ReplyDeleteGreat 'space age' art.
ReplyDeleteLove it.
Thanks guys. There is a HIAB logo also on the arm of the crane in the illustration, which got me pondering whether the image was made to order for HIAB or logo inserted into a pre-existing artwork. I would believe it was specially commissioned by HIAB.
ReplyDeleteLearned also that today, HIAB is part of the Finnish company Cargotec.
Just noticed that Woodsy had already inserted the additional information I sent afterwards and is repeated above. Thanks Woodsy!
ReplyDeleteThat's a cool poster Arto! I love Moonbase/Mars Base conceptual art.
ReplyDeleteMy favourite too, Ed. Looks great newly framed!
DeleteReminds me of Klaus Burgle's space art too Arto. What a fab HIAB poster. That's a MoonBase I could live on.
ReplyDelete