A common sight in the sixties were the false 3d effect pictures which were used on greetings cards, novelties and keyrings. Made of a plastic laminate, I was always fascinated by the corrugated surface and never really understood how the process worked. Years later, i discovered that they were called 'lenticular' images and were covered by a special prismatic coating, which used tiny lenses to deceive the eye into viewing separate images as a whole, giving the flickering, three dimensional effect.
As most of the examples I had seen previously were always small - such as novelty items from lucky bags of part f a toy, I never really gave them much attention as an image format, assuming the quality of the image would be poor, given the strange nature of the format. Recently, I bought a couple of lenticular postcards, again from the sixties, depicting space scenes and was very surprised as how crisp and sharp the images were, despite being sheathed in thick laminate.
The first one I bought was a scene with a moon landing with a large rocket and two astronauts waving to their colleagues on the plan below. This was a standard postcard and was mounted in a double frame, with a small plain wooden frame, recessed into a larger gilt frame with a glass front. The whole assembly being supported by a wire hanger. The increased depth of the frames made the 3d effect even more immersive, almost like looking though a small window. Unmounting the frame and cleaning the glass and the surface of the card revealed a profound difference in clarity too, as dust had accumulated on the card and on the glass.
The card is assumed to have been produced by the japanese Asahi trading company and is clearly from the early sixties. The scene shows a large 'Atlas' style rocket fitted with landing gear in a 'SSTO' (Single Stage To Orbit) deployment. next to it are two astronaut figures waving to two capsules in the distance, on the lunar surface. Rather than being an illustration, the image seems to be a photographed model, with a diorama supporting the models. The rocket is not a familiar design, but seems to be similar to early Atlas ICBM vehicles, with telescopic legs fitted. In the middle distance are two very simplistic landers, which seem to be redundant as the rocket itself has clearly already made a successful landing and would not need a dedicated landing capsule.
The two landers are very rudimentary and obviously predate the Apollo programme by around five years. They are cosmetically similar to some of the early space toys I have from the same era and very closely resemble modern a 'LEM-type' capsule that I have found recently.
Thanks for this great post, Wote. I've been collecting space lenticulars for many years, still with a lot of mileage to go. Toppan of Japan was a major manufacturer in the late Sixties - early Seventies, with some European production mostly in Switzerland. Highlights for me are the 2001: A Space Odyssey promotional lenticulars.
ReplyDeleteI thought you did Arto, they are hard to find in good condition and can be quite expensive. I've definitely got a taste for them though, they remind me of the box art for space toys! Bill
DeleteI've got some of those 2001 lenticulars, but last summer was a big breakthrough when I found one which was actually mailed from Sweden to Finland in early '69.
ReplyDeleteThey would make a great exhibit Arto, or a book, if you have enough! Bill
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ReplyDeleteJust pointing out that the Moon landing was in 1969, not 1968.
Hiya Mish - It looks like a schoolboy gaffe, I know, but I was referring to the big media run up the year before when things really started to move, as the timescale became real. Speaking from personal experience anyway! Bill
DeleteLooks like Titan II was used as a lander :)
ReplyDeleteIt looks like it doesn't it? I think theres possibly a bit of Titan kit in there, with a dash of Atlas and LEM models too!
DeleteThat green Lunar surface - surely it is Green Cheese ?
ReplyDeleteFabulous cards Bill. A great collection. I would have called these flicker ring pictures back ion the day. Then I discovered they might be called Vari-Vue and only since blogging have I come to know the word lenticular. There's a beautiful card showing the Saturn V rollout as well. Are some of the images shown your own work?
ReplyDeleteThe lenticular cards are fascinating Wotan. I didn't know they made anything like those - especially with space themes.
ReplyDeleteI had that very lenticular moon landing card as an early teen (I've no idea what happened to it!) I saw 2001 3D lobby cards in Japan (way too expensive for me!)
ReplyDeleteI have the materials to make my own lenticular pictures, but haven't got around to it yet!