I found this
old Zeon James Bond 007 digital watch
during a loft clear out the other day.
I put a new
battery in and was greeted by a melodic digital rendition of the James Bond
theme.
Not bad for
something that could possibly be nearly forty years old and probably cost less
than two quid when I originally bought it during Sir Roger Moore’s tenure as
the super spy.
I can’t
remember precisely when I got it, but it appears to have come out to coincide
with the 1981 release of ‘For Your Eyes
Only’.
Along with
others, Zeon released quite a
selection of different James Bond 007 related digital watches. My example seemed
to have been released in two slightly different versions of watch face. Apart
from mine, one was red with a drawing of Bond above the digital dial. Both
shared the same the packaging featuring a drawing of Roger Moore in classic
Bond pose.
It appears
the same watch went on to feature on similar packaging with Timothy Dalton as
Bond coinciding with the release of ‘The
Living Daylights’.
A selection of other cheap James bond watches. One has an illuminated dail, the other is a wrist radio. The Zeon ‘talking’ digital Bond watch from
2000 featured a selection of animated images on its screen.
I can’t say
I know too much about Zeon, but after
very little research I found that it’s a British company, and the U.K.’s largest
importer and distributer of timepieces.
They have
done other TV and film related budget range watches, including a Thunderbirds one. However, it’s the
cheap range of Bond watches that interest me, as I love the nostalgic tacky
look of this low cost piece of Bond memorabilia. I love the packaging on this version.
'For Your Eyes Only'...Quintessentially kitsch!
When it
comes to Bond timepieces, I can’t see myself being in the position to afford a
new Omega Seamaster 007 Edition anytime soon, or even a second hand Rolex
Submariner. Both would easily set you
back several thousand pounds.
An old tacky
007 Digital Zeon which plays the Bond
theme better reflects my more moderate circumstances, although to be fair I did see one just like it go for sixty quid the other
day on eBay, so maybe not so cheap nowadays.