A snowclone is a modernish figure of speech involving a play on old and new famous phrases and slogans.
Examples include In Space no-one Can Hear You ....., whereby you replace scream with whatever you want. Burp, Yawn, Snore, eat pasta etc.
My favourite snowclone, largely because it's so darn handy, is Chief Brody's memorable (or should that be memable!) Jaw line, We're Going to Need A Bigger ..... And yes, you've got it, the word Boat can be anything to suit your current needs eg. Blog, post, moat, budget etc.
Have you a snowclone in mind?
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