There appears to be two types of Christmas TV ads from the big UK supermarkets this year, kind-hearted and mean spirited.
My favourite so far is the BFG one. With great big friendly words like Delumptious and Telly Telly Bunkum Box and the final message of It's Christmas, we'll Make Room, it captures what surely Christmas is all about, good will to all, despite the ardour and baggage in everyone's lives.
That's the Christmas magic: to make room.
Then there's the ad where two grown-up brothers are arguing loudly in front of a flip-chart pictionary drawing with the family watching on silently aghast. Really? Do we really need an expensive Christmas ad to remind us of all our usual baggage, all that family aggro we all endure anyway?
No Xmas magic here; just the same old trouble.
Which style do you prefer?
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