From You Tube is a video featuring an ad for the American Character line of Bonanza figures, based on the US TV series. This ad is clearly intended for toy retailers, and is not a normal TV ad aimed at customers. There were four figures and their horses. Ben Cartwright, his sons Hoss and Little Joe, and a villain named Six-Gun Slade.
According to the Skooldays site this figure was originally to have been son Adam Cartwright, but when actor Pernell Roberts left the series in 1965, his figure was re-cast as a villain. There is also a 4-in-1 wagon, with parts and accessories for four different versions.
The You Tube video is dated early 1970s, but that is doubtful, as Bonanza was on US TV from 1959 to 1973, and the ad says 'America's number one TV family for five years', which suggests mid-1960s. Also, if the villain was originally intended to be Adam, the line must be a lot earlier than the 1970s.
(1) Early 70's Toy TV Commercial - YouTube
Bonanza action figures: Old Memories (skooldays.com)
Paul Adams from New Zealand
I had Bonanza figures when I was a kid. I think they were Marx Paul.
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