Came across this snippet today in Retail Newsagent, Bookseller and Stationer, dated November 2nd 1968:
A PROMOTIONAL and advertising campaign to boost the SWORD range of space-age toys from Century 21 Toys Ltd. is being launched throughout the country during November.
The campaign will embrace trade, provincial Press and children's comic advertising, advertising on millions of bus tickets and competitions for both retailers and consumers.
It starts in Birmingham, Cardiff and Glasgow in November when millions of bus tickets in these three key cities will carry advertisements for SWORD toys.
Early in December the 280, 000 circulation comic TV 21 will carry a "Design a new SWORD toy" competition with a first prize of a hovercraft trip to France.
Advertising is planned for TV 21, Eagle, Valiant and Buster, and Century 21 Toys are holding a national window display contest with separate classes for retailers and special display staff.
I asked in the comments, "Why those cities?" Shaqui had this to say: "Birmingham was the heart of 'ATV Land' which, according to some who worked on 'TV21' gave the higher percentage of reader feedback, probably owing to the Anderson series receiving a greater profile in its native region. Can't speak for the other two locations though."
I asked in the comments, "Why those cities?" Shaqui had this to say: "Birmingham was the heart of 'ATV Land' which, according to some who worked on 'TV21' gave the higher percentage of reader feedback, probably owing to the Anderson series receiving a greater profile in its native region. Can't speak for the other two locations though."


















