A good example of how Dymo labels appeared everywhere in the Sixties is this obscure but important footage of a Project SWORD toys exhibition in London, which we've seen before on MC.
The various SWORD toys held by the two ladies have embossed label strips stuck to them, although I can't tell what they say; possibly 4 characters on each. An exhibition stock reference of some kind? What do you think? I bet they were hard to get off when it was all over!
Worthy of note is the totally unique white-coloured Nuclear Ferry at the very start of the SWORD display. Since seeing this film a few years back I've come to regard this white ferry as maybe a prototype before Century 21 Toys released the final blue version, but this is pure supposition on my part. What do you reckon?
What else can you see in this footage?
Legendary footage. I think the number on the Moon Bus dymo strip is CE 20. It is upside down in the clip.
ReplyDeleteVery plausible that the white Ferry would be a prototype. Which would mean that the production of the Ferry was belated in regard to other Sword toys?
Which leads to another interesting question: Where are all those Ferries finally produced? The machinery needed for such a complex toy was not surely created for those half-dozen known examples.
I agree Arto, the Ferry came late. Everything else is already there including the Scouts [just not the Moon Base Set]. Japan was offering its kids the Ferry too so there must be a few more Ferries in Japan somewhere!
DeleteThanks for the CE 20 reference Arto. It must be an exhibition stock reference as I've just noticed that all the toys have a sticker label and not just the SWORD toys. The T in a Circle Amphibious Car has a label stuck on its roof! If any of these toys ever came up for sale with the labels still insitu then we know where they came from originally!
DeleteIn that dymo code, CE probably refers to Century 21 and item number is 20.
DeleteYes, Arto. Good idea!
DeleteMy strongest memories of Dymo labels in action on the screen is the labels on the cockpit of Little Nellie in You Only Live Twice!
ReplyDeleteUm, and maybe as the oxygen tank valve in Robinson Crusoe on Mars!
ha ha, great memories Looey. I used them as labels on the side of cassette cases.
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