I collect original vintage adverts removed from tatty or torn old comics and magazines found at car boots or bought up online.
Looking back, I'm very grateful to have enjoyed a childhood packed with some of the old familiar toys, fads and collectibles, which were so temptingly endorsed by these temporary printed ads.
But other desired treasures, like the iconic colour and chrome Chopper bike remained eternally conspicuous by its absence at each consecutive Christmas; despite the best efforts of Raleigh to peddle one to my rather pedestrianized parents.
A lot of comic book adverts simply advertised, but others offered kids opportunities... opportunities to enter competitions to win all sorts of desirable goodies which were usually beyond pocket money prices.
Breakfast cereal adverts gave us breakfast table collectibles that spoon-fed our cravings for plastic premium space toys and simple card cut-outs and collectibles from the popular telly progs of the day.
These short-lived ephemeral ads offer a gentle reminder of the energetic trends that excited us as kids. They illustrate a bygone style of advertising, all to familiar to an aging generation of once wannabe spacemen.
Much like the products they proudly promoted, these obsolete paper and print transients have become consigned to the box file of dusty nostalgia. Perhaps they're becoming collectibles in their own right.
Whenever I browse through these vintage ads, I wonder if anyone was lucky enough to have had one of the 100 up-for-grabs gleaming Raleigh Chopper bikes delivered to the door... or anything else we so desperately desired as kids, back in the homeland of our childhood, the last century?