Model building is a hobby that has always appealed more to boys than girls. But that has not stopped model companies trying to expand their market by producing lines they hoped would attract girls - most of which quickly sank.
Most of these lines were aimed at the craft market, and the kits themselves tended to be fairly simple - often snap-together - and came with various other elements, such as paints. Everything needed to complete the model came in the box.
The Monogram Artorama sets are an example of this. They were three-dimensional pictures, that came with paints, brushes, picture frame, and even a pre-painted background.
The box tops showed the whole family working on one of the sets. Monogram Hobby Kits - For Family Fun said the advertising.
The range was launched in 1961 , but only ever ran to three kits, in two sizes. They were priced at $2.98 and $4.98, making them a lot more expensive than a typical model aeroplane or car kit.
All the sets depicted groups of African animals in natural settings. The home decorator angle was heavily promoted - they were clearly aimed at a different market to most hobby kits.
CR101-298 The Zebras
CR102-298 The Lions
CR103-498 The Giraffes
The sets included plastic parts for a family group of animals, moulded in cream coloured plastic. There were usually accessories, such as a tree or other animals.
A deep shadow-box frame in black plastic, with contrasting white strips. Moulded, vac-formed 3-D plastic background, that was already painted.
A jar of the usual Adhesive/paint Solvent; a plastic pallet of six paint colours suitable for the subject; two paint brushes. There were no clear parts or decals.
According to Monogram Models by Thomas Graham, the three sets were sculpted by Hans Jernstrom. An Elephant scene was planned, but was dropped due to poor sales of the initial three sets.
No scale was mentioned. The sizes are difficult to read, but I think they are as follows:
The two smaller sets were 9 7/8 inches by 7 3/4 inches, and 2 3/8 inches deep; while the Giraffes were 15 1/2 inches by 12 1/2 inches, and 3 1/4 inches deep.
These sets were very short-lived, and have never been re-issued.
Ten photographs from Worthpoint.
Paul Adams from New Zealand