American oil company Humble (Esso) had connections with the
space industry in the sixties and during the run up to the first moon landing
and as rockets were lighting up the skies over the US, it came up with an
especially fine promotional gift for motorists and their children.
The model comes in quite a complex little kit and was probably intended as more of a 'dads toy' as some of the fixings are tiny and require tools. Skipping past the building, the vehicle is motorised and runs along a trackway made of plastic 'drinking straws'.
Along the track is a buffer section, and as the transporter
runs into this, a switch at the front releases the rocket from its horizontal
transport mode, flicks it upright into launch position and a powerful spring
blasts it off into the (virtual) stratosphere!
Its quite powerful too, as I found out to my cost after building
it, accidentally letting the switch go, I ended up looking like Luna from
Georges Melies 'Trip to the Moon' where the moon grimaces as a rocket plunges
into its cratered eye!
Humble also did some gorgeous press ads later in the
companies history such as the one pictured from a magazine featuring a
beautiful painting of a proposed Molab.
The little Esso keyring figure did not come from the Humble kit, but
is shown as part of the advertising on the paperwork and is another survivor
from my childhood!