With the release of Barbie - The Movie, Mattel are going all out in support of the movie. Of the ten models in the Hot Wheels Screen Time sub-series this year, no less than three are Barbie related.
First up, at 3/10 in the Screen Time line-up, is the Barbie Extra car. This came out in 2022, and is now on its third colour variation.
At 9/10 is the 1956 Corvette, driven by Barbie in the film. This is a new model.
The last Screen Time model for 2023, at 10/10, is the 2024 GM Hummer EV. This is the vehicle driven by Ken in the movie.
The Hummer is flat gunmetal grey, with a black base and interior. There are light blue, white, and purple lightning bolts on the sides, while the Hummer name appears front and rear. It has a smoke-tinted windscreen.
The copyright date on the base is 2022. It is a modified version of a model first released in 2022.
The top of the card features the Barbie - The Movie logo, but there is nothing else to indicate that this is a Barbie model. I was really surprised to find this in my local Warehouse branch, as I was not expecting a second model from the Barbie film.
A word of warning: these Barbie-themed models do not appear to be available in large numbers (compared to the hordes of Batman models), and I only saw one of the Corvettes in a shop, and one of the Hummers. If you want one, grab it when you see it, or miss out entirely.
Paul Adams from New Zealand
Hah! I hadn't thought about The Warehouse since I was in NZ about 10 years ago, working at Weta on "Elysium". It was a great store to visit on the weekends and wind down, after a week full of movie mindset!
ReplyDeleteThe Warehouse chain is my main source for Hot Wheels models, but their selection of Matchbox models is very, very limited. Still, I have had some good finds.
ReplyDeleteI saw Barbie The Movie on the North Sea Ferry this summer. The screening was full! Quite enjoyable, I thought they could have done more with the idea of toys entering the real world. A decent bash at it though and the guys from Mattel lead by one Will Farrell were very funny! Can't recall any vehicle apart from the pink car they drove through the desert from Barbieland!
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