Looking at this Canadian Project SWORD trademark entry I was surprised to see that the trademark was renewed in 1984.
Why would C21 or ITC have renewed it in Canada in 1984?
It's now defunct.
http://www.ic.gc.ca/app/opic-cipo/trdmrks/srch/viewTrademark.html?id=311858&lang=eng
Most likely some 'entrepreneur' with an idea, not got the backing for the whole idea, but can get permission from a surviving rights holder to renew for a set period while he tries to get funding/more permissions?
ReplyDeleteIt sort of protects his idea while he tries to get it to fly . . .
H
Interesting Hugh. Thanks for that. I wonder what the thinking was? Which idea?
DeleteSome idea to market the range/brand . . . nothing specific just an idea!
ReplyDeleteH