KEITH SHACKLETON 1929 -2019

Very sad to hear AP Films and Century 21 merchandise director, Keith Shackleton has sadly passed away. He died on Wednesday 17^th April at the age of 90.

I was lucky enough to have a brief chat with Keith and see him talk about those early days working at AP Films at The Future is Fantastic Fanderson convention in 2015.

For me and my fellow attendees it was a highlight of the convention, and I have to say that meeting and seeing Keith, he came across as well spoken, very genuine, and as honest as the day is long,   in fact, quite the perfect gentleman.

Keith first met Gerry Anderson during their days as non-commissioned officers in the RAF. After they left the air force, each went their separate ways, although both remained friends.  

In 1960, Gerry persuaded Keith to join A.P. Films as merchandise director, during which time Supercar was being made at the Slough studios in Ipswich Rd. 

Keith mentioned that Supercar was popular in America, and a company over there wanted the publishing rights. As part of the deal Keith was able to secure the UK publishing rights for several American series like The Man from UNCLE  and Dr Kildare (He said was quite pleased with a series of pulp  Dr Kildare paperbacks that sold really well in the UK and made the company a fortune)

Remaining on the subject of publishing, Keith got on well with Alan Fennel, who at the time was deputy editor of TV Comic. In 1961 Keith sold the licence for the Supercar comic strip to TV Comic which was to be written by Fennel. They soon formed the Supercar Club and within three weeks it had 70,000 members, all paying the membership fee of half a crown.( 2/6)  Supercar was a lucrative commodity.   By 1963 merchandise sales for the show was over a quarter of a million pounds.

He also spoke of his advice to Gerry not to sell AP Films to Lew Grade and ATV.  The cinema advertising company, Pearl & Dean had offered to buy half the firm, with what Keith considered a much better deal, but Gerry stuck to his guns, feeling that ATV was the way to go. 

He talked about TV Century 21, which was something he was proud of.  He’d approached Lew Grade with the idea of a publication called Century 21, a name which had been bandied about for a while, particularly with regards to Fireball XL5’s original title. The company itself, needed a new more slick name and Century 21 sounded right. (It has been suggested that Keith came up with the name, although he did dispute that) 

 It was intended that this new publication would promote A.P.Films’ new Thunderbirds series, and Keith eventually struck a deal with City Magazines who were very enthusiastic, however they opted to alter the title to TV Century 21, which more accurately described the content. 

With this new series now in full swing, Jack Rosethal’s toy company which was naturally doing very well producing the Thunderbirds toys was eventually bought out by A.P. Films  in 1965. Although, Keith did make special mention that he was particularly pleased with the Dinky toys being produced by Meccano in Binns Road, Liverpool.

Following Thunderbirds, Keith became a little disillusioned with the new series, Captain Scarlet, which he felt was too dark for a child audience, a difficult to pitch.

Eventually, Keith left Century 21 Productions. However, he did return but as part of a separate company called Century 21 merchandise which later became Century 21 Ltd. With this company he would licence products for, amongst others, ABBA, The Power Rangers , and Kate Bush.

He also continued to work with Gerry Anderson under the Gerry Anderson Merchandising banner.

Prior to his talk on stage I did manage a brief chat with him and asked the question, did he remember Project Sword?

He did remember it, as a totally separate merchandise venture which owed its creation to Jack Rosenthal , whose toy company by that time belonged to ATV.  However, as Gerry Anderson considered himself the ideas man he subsequently had no interest in it at all.  Keith also had no recollection of Solo comic, which might have been something that City magazines themselves came up with under licence.

Keith retired sometime during the early 2000’s and was the last remaining company director of the AP Films and Century 21 Group. 

This true gentleman will, of course be sadly missed, and our sincere condolences to his family and friends.