Monday 16 January 2017

Tales from the Haunted Toy Box: A New Year for the Mid-Lifer by tony k

I don't know about you, but I loved Ladybird Books as a kid.  Most of us read or collected them. I still have a handful of my dog-eared originals, and I sometimes splash out if I spot them at the car boot. 

They were a story telling landmark in our early social development. They educated and orientated us with positive role models who would inspire us to set our standards high. 



 Beautifully illustrated, each pocket size hardback was populated with bygone heroes of derring-do, packed with tales of heroism, adventure, discovery, and invention. They portrayed an idealised, very-British, stiff upper lip, representation of the world.  

Ladybird shaped our childhood expectations for the adventures which lay ahead. But somewhere along the way everything changed.  Innocence was lost, and we grew older... middle-aged in fact.   



Like outgrown childhood friends, we lost contact with those enlightening little gems of wisdom that captivated us as kids.  Or so I thought, until I stumbled across one on eBay called, The Mid-Life Crisis. 

I immediately high-fived the Buy-it-Now option in a desperate bid to learn more about the fate of so many of my peers and contemporaries.  



The caring mother of childhood literature, Ladybird, is once again reaching out with guidance and wisdom. 

She's an old friend reuniting with her former class of aging, accelerated culture kids, who, like a bunch of forgotten supermarket bananas, are facing the cruel realisation that they are often considered past their social sell by date. 



Ladybird is like an omnipotent teacher watching over her wayward wards. She's had her finger on the pulse though.  

Now she's come back to share the enlightenment of her observations, with her outta-step, outta-place, Baby Boomers and early Gen X-ers. 



The 'Mid-Life Crisis' stays true to the style, format, and charm, of the traditional Ladybird hardback.  Although the tone of the text has grown more sardonic with age... as I guess, we have... it's still funny though... I think?



Please don't worry if any of the cynical depictions have a ring of unsettling truth, or prompt hesitant self-denial... we can still laugh about it all, old pal... so long as we remember that we can no longer crush and crunch those Gobstoppers like we used to... just in case our brittle middle-age teeth crack and crumble, and cause another mid-life crisis!


Tony K

12 comments:

  1. I first thought your excellent exposé was a hilariously elaborate though puzzlingly premature April Fool's joke, Tony, but that series is real. :)
    Just found pages of other titles after a google. Whoever dreamed these up has done a masterful job!

    Cheers -- Paul

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  2. Hi Paul, great to hear from you. Yep, I was pleasantly surprised to discover them as well. They seem to be becoming increasingly popular, in fact I'm pretty sure Prince Charles recently co-authored one about climate change. Glad you also like these old-world gems... aimed at us mid-lifers. :)

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  3. Thought the first new ones were amusing, but releasing yet more seems to me to be wearing the joke a bit thin?

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  4. Hi Andy and thanks for your comment. It's nice to hear from you and to hear a different point of view. I hear what you say. Yep, some are better than others. It'll be interesting to how successful they become. Guess it'll be down to strong themes and market demand... and maybe interesting authors spotlighting interesting issues as well :)

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    1. Lovely article Tone. We don't often cover books so it makes a welcome change. Ladybird books were a staple of most British Sixties childhoods and I imagine like me many of us have old copies lying around. Like Look and Learn comic the Ladybird books carried beautiful art in those classic matte colours. The new books are riding the wave nostalgia among our generation, the same nostalgia that drives this blog. Another example of customised books from that era are Haynes Manuals. I saw one for Thunderbird 2!

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  5. Firstly Woodsy, a big 'thank you' for posting this piece. Hopefully it raised a few middle-age smiles on doom-and-gloom, Blue Monday. Although I didn't feel the doomy, gloomy, vibe, which was forcast. In fact I had a happy-go-lucky sort of day.
    I think you eloquently hit the nail on the head, when you say that the new series of books are riding the wave nostalgia amongst our generation ! Nostalgia can be a powerful driving force, even in our often fickle, transcient fad, society :)

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  6. Love this Woodsy and Tony! And yes, it did make me smile. Never saw these before. I may have to go to e-bay and try to find the mid-life crisis book. Are the other books similar to this one?
    Jim
    Sacramento, CA.

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    1. Glad you liked it Jim. All Tony's work. Cheers.

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  7. Hi Jim, Great to hear from you all the way over there, on the West Coast. Thank for your comment, and glad you like this comically ironic new addition to the Ladybird library... and very glad it made you smile. The others are written and illustrated in a similar way. The middle-age thing was a must have for me, although different people will relate to different titles and topics. I think these books are fun and well worth checking out :)

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  8. Thank you for this article Tony, after a long flight back home, I loved the humour of the book and it really made me laugh - keep them coming :)

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  9. Thanks, as always, Doc. I'm really pleased you enjoyed the Ladybird mid-life humour. Hope you get a well deserved rest old pal :)

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  10. Just had a mind warp. Wasn't there another Ladybird? I recall a story in my 1968 or 9 Fantastic Annual - Thor cover - having a story in sponsored by Ladybird. Were they button makers?

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